Role: Illustrator, Motion Designer
Tools: Illustrator, After Effects
Tools: Illustrator, After Effects
I created a series of animated shorts for Poof, a pet health tracking device designed for dogs. The animations showcased how the tracker works—from daily activity monitoring to how the data appears in the mobile app.
Each short featured a friendly dog character and visualized key features like step tracking, sleep insights, and overall wellness. The goal was to make the product feel approachable, helpful, and easy to use—appealing to both pet owners and potential buyers.
The animations were used across Poof’s marketing channels to highlight the value of proactive pet health tracking through simple, charming storytelling.